Not everything that you would like to see, hear or read about your company in the media is interesting to editors or audiences. Some of it may even be counter-productive. Alternatively, much of what you may consider irrelevant may be just what is needed to reach a tipping point with respect to image and awareness. What to say? To whom? And when?

Getting the Right Message to The Right Audience

Identifying the PR emphasis for your company
Targeted press releases and media plans
Personal connections to editors
Refining storylines for media releases, interviews, articles, editorials, press conferences or media tours